The "Your Fitbit Ionic is running low on battery" notification arrived on my phone and in my inbox at the same time around one yesterday afternoon, suggesting I take a moment to charge my smartwatch. Instead, I went to a couple of meetings, took the train home, went for a brisk walk with the dog, and made dinner. When I glanced at the watch again eight hours later, I'd lost only three per cent of my battery. Fitbit has solved the most critical problem of smartwatches by making a device with battery life so good you can excuse a whole melange of flaws. If every smartwatch lasted as long on a charge, we'd be in a whole new era of wearable computing.
Smartwatch and Fitness Tracker Reviews
After months of leaks and hints, Fibit has finally revealed its newest wrist wearable: The $US300 ($379) Fitbit Ionic. Fitbit claims up to four days of battery life, a refined OS that pairs nicely with devices running iOS, Android, and Windows, and a brand new sensor for tracking your heart rate. This smartwatch, which visually calls to mind the lovechild of an Apple Watch and a Fitbit Surge, is a natural progression for the huge wearable company. Just last year, it snapped up notable smartwatch makers Pebble and Vector for a reported $US38 ($48) million. And between the almost-perfect Surge and the incredibly unattractive Blaze, Fitbit has been interested in the smartwatch sector of the wearable market for a while. This is the culmination of that interest. It's profoundly ugly -- like every Fitbit that's come before, but it could be technologically cool enough that you might not care.
Movado makes nice watches. On the scale of Walmart special to "oh god what happened to my bank account," its watches are priced firmly in the middle. They're fashionable and can last for decades, but they also don't cost the same as half a year's rent. Movado is also known for design. It's most famous watch -- the Museum Watch -- has been in the collection of New York's Museum of Modern Art since 1960 as an icon to midcentury design. That's a rare feat for a modern timepiece. So Movado building a smartwatch is important, because if anyone can figure out how to make these things look cool it's this Swiss watchmaker.